Audience Profiling

Our decision: 

We have decided that our target audience is 12-16, as the production itself wouldn't contain swearing or majorly violent scenes, we could make it 12PG as there might be some mild violence within it. We also felt that because in the productions we did during GCSE we mainly looked at a target audience of 14 and we thought it would better to see what a younger target audience want to see compared to a target audience of teenagers.

A typical member of our target audience:

A typical member of our target audience would be pre-teen / teenager. 
Let's take Abigail for example, she's 12 years old, in her first year of high school and she spends most of her free time on the Internet. Abigail is the demographics of most 12-14 year old which is the audience we want to aim for in our production. Her psychographic factors include, reading mystery, adventure books and comic strips. She enjoys being around her friends and watching a good film, she doesn't enjoy just one type of genre but many types, she says her favourite films is minions  and transformers, she says she enjoys them because they both have loveable characters, she finds them both enjoyable and she enjoys the storyline. Abigail likes make-up which would been seen a stereotypical for a girl but she also enjoys video games such as Minecraft which would usually been seen as a male things.